회사들이 소셜 미디어 활용에 실패하는 이유 - Online Marketing Blog

소셜 미디어가 요즘 최대 이슈로 급부상하면서 기업들이 너도나도 소셜 미디어 활용에 나서지만, 성공적인 케이스가 되는 경우는 드물어 보입니다.

 

Online Marketing Blog에서 회사들이 소셜 미디어 활용에 실패하는 이유에 관한 재미난 포스팅을 올렸네요.

 

소셜 미디어에 실패하지 않기 위해 해야할 것:

 

• Listen – Social media monitoring.
• Create – Content that customers actually want.
• Engage – There is no substitute for direct participation with customers in social communities.
• Be open – Stop deciding what’s best for your customer and be open to letting them show you how they’d like to engage.
• Be brave – Show leadership in your social participation.
• Test - Moving corporate mountains is tough, so try proof of concept campaigns, run business case examples and get your feet wet.
• Change – Organizations can only be social if leadership buys in and a commitment to change is made.
• Make money – Don’t be fooled into thinking social media is all about kumbaya with customers. It’s about creating opportunities to connect and influence sales: indirectly and in some cases, directly.

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